I’ll dare to go over this topic.
First of all we have to be aware that World of Tanks (WoT) and Armored Warfare (AW) have different market positions. Obviously this leads to different strategies applied to the products.
WoT was basically the first free to play tank game, therefore they didn’t have competition at all. The benefits are quite straight forward: You can bring a product to the market that is exactly what you want it to be. However, on the other hand it is also very risky. Will the product be accepted ? How big is the market ? Potential customers ? Is there a market at all ? Obviously WoT got it right and proved us that there is a rather huge market for tank games and now WoT is THE tank game out there having a massive market share. Usually when you discover such a new market it doesn’t take long till first competitors arrive that are offering something similar to your product.
In theory one should also talk about Warthunder tanks, however I think AW is more like WoT then Warthunder is, so I’ll take AW.
AW is the new kid on the blog. Well My.com is not exactly new in the games industry, they already have quite some games in their portfolio, but AW is their first tank game. This also means that AW doesn’t have to make profit immediately in order to survive and the main focus is to gain market shares, while other games could fund AW in the meantime.
Since WoT isn’t loosing massive amounts market share at the moment, they’ll stick with their strategy. However examining closely you can already see first changes in Wargamings overall behavior. They are getting more transparent and are explaining what problems they have to fix and how they want to do that. In fact they are acknowledging that they are aware of the main player concerns and are working on them.
AW is going a quite traditional way: They’ve differentiated their product in some ways (Artillery mechanics, modern tanks, ..) and are trying to increase market share by tempting offers like unlock-able premium vehicles, good premium vehicle packages, lotteries, giving away rumored WoT tanks for free (Type 59) and so on. Since AW is a new product, devs are eager to make it an awesome product and are listening quite closely to the community and they were able to come up with good results, like the artillery class.
I’ll go and distinguish between premium time and vehicles in this section, nothing more nothing less. At the end I will talk about packages in general.
So one month of premium time is about 9.44 € at AW, obviously that can vary depending on the package you buy. I’ve chosen the 2750 gold package for 11.29€ and “purchased” one month of premium for 2300 gold with that. 2300 gold are the equivalent of 9.44€.
One month of premium at World of Tanks is 9.95€ and I do not have anything else, just one month of premium time.
But here is a thing you should consider: AW premium time is just AW, while WoT premium time can be used at World of Warships and World of Warplanes. In fact you get a premium account at three different games for 9.95€.
I’ll take the ICE packages from AW for comparison here.
Let’s start of with Tier V: AW offers Tier V for 6.82€, while WoT offers Tier V vehicles for 7.35€. Considering that the AW vehicle is also a limited edition, AW clearly wins.
Tier VI: AW – 14.77€ while WoT: 14.57€ on average. Limited edition vehicles are usually just available in packages that are around 20+€. In general WoT vehicles are cheaper, although it depends which vehicle you purchase. Most expensive Tier VI WoT vehicle is 15.55€. Considering that the AW one is a limited edition, I’m gonna give that one to AW as well, although it is highly dependent on what the player is looking for. Further note: Most recently introduced Tier VI vehicle in WoT costs 15.35€.
That one is a little bit off-topic but I want to mention that. Since AW is in general offering cheaper/better premium things, WoT is also slowly changing in it’s premium policies. Best example are Tier VIII mediums. While Tier VIII in general cost you about 40€ they are getting cheaper, nowadays you can get on for <30€. So there’s a shift going on. I’d also like to point out that this change happened already before AW. It seems like Wargaming is reacting and adjusting prices for the EU so everybody can afford higher tier premium vehicles, or at least that’s what I hope they’ll do.
A package contains by it’s definition a set of things one could also get on it’s own. AW completely understood that.
All ICE vehicles + XP/credit bonuses for 1 week. Also you could just buy the ICE vehicle you want, instead of the package.
In order to get a new/special premium tank you had? to buy a package containing things you do not necessarily want. Getting the tank alone ? nope. A couple of years later it seems like Wargaming finally understood what a package is and promised to offer just the tank and the tank in a package with some other stuff.
While AW is providing better offers in general but Wargaming still has some things going for them (Premium account for 3 games, variety). One thing that has to be considered is that AW is trying to gain market share and tries to lure players with cheap and unique things. If you really enjoy AW there’s no better time to invest money than now. However it has to be seen if AW will/can sustain that policy or if the prices will shift. Also the difference is not that significant overall, but the offers seem to be more tempting.
Wargaming on the other hand is addressing the issues of highly priced packages and is also adjusting prices.
I would assume that AW will always be a tad cheaper than World of Tanks and offer more special things, just to make the customer feel more special (ICE, MERC). I do also think that WoT will get more attractive to throw money at Wargaming and provide more interesting offers.